But he expects that to change. Herrman predicts a “resurgence in consumer spending and revenge shopping once vaccines are widely available,” he said.
Revenge shopping is a “theory that once the pandemic is over, people will go out and spend loads as revenge for being restricted from so long,” said Neil Saunders, managing director at GlobalData Retail. Saunders believes that as people return to eating out for dinner, traveling and returning to work, shoppers may spend more on clothes for these occasions.
TJ Maxx is not the only US company predicting this phenomenon.
He added: “I can’t tell you how many conversations I’ve had about what restaurants people are going to go to or what fitness club they’re going to go back to or what trips they’re going to take.”
The US retail industry is predicting a strong 2021. The primary trade association for the industry said Wednesday that it expects a bumper year as the economy rebounds from the pandemic and more people get vaccinated.
The National Retail Federation forecasts retail sales to grow between 6.5% and 8.2% to more than $4.3 trillion this year. That would mark the fastest growth since 2004, the group said.
“We are very optimistic,” NRF CEO Matthew Shay said in a news release. “Healthy consumer fundamentals, pent-up demand and widespread distribution of the vaccine will generate increased economic growth, retail sales and consumer spending.”
—CNN Business’ Michelle Toh contributed to this article.