Outside of the booth, Peckham rap legend Giggs is a man of few words. Album rollouts are rarely long, drawn-out affairs, but his new project Now Or Never might be the biggest surprise to date. The first whispers of its arrival only emerged yesterday via a cryptic video posted to his socials, but today fans woke up to the arrival of a brand new, all-star project.
Where predecessor WAMP 2 DEM leaned into his US alliances, Now Or Never‘s features are much more UK-focused — although A Boogie does make a melodious appearance on “Changed Me”, a space-age treatise on the pitfalls of fame, while Jamaica’s Demarco laces laces “Everybody Dead” with a dancehall edge, and Nigeria’s Obongjayar comes through with an Afrobeats swing to “Don’t Be Shy”.
— GIGGS (@officialgiggs) November 6, 2020
Elsewhere, Jorja Smith and Emeli Sande provide two of the album’s more soulful moments on “I’m Workin” and closing track “It’s Hard”, respecitvely; Liverpool rap vet Aystar makes a return on “No Back Bone” alongside Tiny Boost; Kyze (who you’ll remember from When Will It Stop, Walk In Da Park and Landlord) is also back; and Dave joins Hollowman for “Straight Murder”, a track that’s proving to be an early fan favourite.
Get into it below.