Home Music How 6 Rising Canadian Artists Have Pivoted During COVID-19

How 6 Rising Canadian Artists Have Pivoted During COVID-19


Do you miss concerts right now? Yeah, so do we. There’s nothing quite like linking up with the squad for a night out at one of your favourite artist’s gigs.

The Canadian music industry got rocked this year by the COVID-19 pandemic, given the social distancing protocols, max crowd limits, and travel restrictions. Major venues and nightclubs may be closed, but that doesn’t mean we can’t still enjoy the music and concert vibes we love. More importantly, that won’t stop artists from finding innovative ways to share their creative talent with us.

Case in point: Miller Music Amplifiedan epic series of exclusive virtual concerts with performances from world-class artists presented by the beer of Canadian nightlife, Miller Genuine Draft (MGD), in partnership with Universal Music Group.

With this once-in-a-lifetime event, beer and music lovers from around the world can experience memorable music moments from their favourite international artists safely at home. It kicked off with Jax Jones on September 12th and up next is Grammy-nominated alt-R&B star 6lacktomorrow (October 9th) on 6lack’s YouTube channel at 9 p.m. ET/6 p.m. PT. Follow MGD’s Instagram account for all of the details on how you can watch Miller Music Amplified at home.

We caught up with six homegrown artists who are on MGD’s radarand should be on yours, too—to ask them how theyve adapted to the pandemic and whats next for them.


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