Beginning October 28, the McCafé bakery lineup is expanding with three new options: an apple fritter, a blueberry muffin and a cinnamon roll. They will be available all day across participating restaurants in the United States.
“We know our customers deserve a break now more than ever, and are excited to give them another reason to visit their favorite breakfast destination by offering delicious flavors they crave, any time of the day,” said Linda VanGosen, vice president of brand and menu strategy, in a statement.
McDonald’s CEO Chris Kempczinski said in the company’s most recent earnings call that breakfast “was one area of pressure” because of new competitors. The chain also temporarily eliminated its all-day breakfast, among other items, to help restaurants’ maintain costs. It hasn’t said when, or if, All Day Breakfast will return.
“Any final decision will be made in partnership with our franchisees, based on consumer demand, and designed to drive the business while minimizing operational disruptions,” a McDonald’s spokesperson said.